The essentials
Three places to make a useful start.
Plan the website before you build it.
A useful small-business website starts with clear choices: who it serves, what visitors need to do and what each page must explain. This guide gives you a compact planning process before design, copywriting or development begins.
Read the guide →Write better pagesWrite pages that help people decide.
Clear web content does not need to sound clever. It should quickly explain what a visitor is looking at, whether it is relevant and where to go next. Start with the reader question, then use evidence and practical detail.
Read the guide →Maintain your siteKeep the website useful after launch.
A website is not finished when it goes live. Small, regular checks help keep key information accurate, pages fast enough to use and visitors able to complete important tasks.
Read the guide →A simpler process
Start with decisions, not decoration.
Whether you are building a first site or improving an old one, work through audience, page purpose, content and upkeep in that order. It keeps the work grounded in what visitors actually need.
Use the planning framework →About the site
Independent, original and designed to be useful.
Website Clarity is a new educational site. It is not connected to the former operator of this domain.